"SEIT 1898" RIMOWA 125th Anniversary Exhibition

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Reflecting on the evolution of travel

With 2023 marking its 125th anniversary, the German Maison is set to celebrate with an exhibition looking back on the cultural and technological forces that influenced its generational commitment to crafting distinctive tools for discerning travellers. Titled "SEIT 1898" and scheduled to begin in June 2023, it will make stops in Tokyo and New York before returning to the place where it all began: Cologne.

This retrospective comes at a fitting time to reflect on what it means to move. After an unprecedented pause in global travel, destinations have finally returned to our calendars. As we set our sights on what lies ahead, "SEIT 1898" considers the many departures of the past that still define the present. Telling this story in a careful selection from RIMOWA’s extensive archive — experimental artistic partnerships, rarely-seen privately owned cases, collaborations with iconic brands, special purpose pieces, and items that mark milestone advancements.

RIMOWA is unveiling "SEIT 1898" and guides visitors through the evolution of travel since the Maison’s founding. Featuring over 100 archive cases, the exhibition looks back on the cultural and technological forces that shaped the resilient tools of transport we trust today.

"SEIT 1898" RIMOWA 125th Anniversary Exhibition

the process
the team

Agency: @themediastandard

Producer: Phillip Riggs @imthepr

Director: Phillip Riggs @imthepr

Editor: Tommy Peluso @tomm_ep

Colorist: Tommy Peluso  @tomm_ep

Photographer: Julio Mendez @twokeii

Client Support: Pei Lin / Vice President, Marketing (Americas) At RIMOWA

Client / Manufacturer: RIMOWA @rimowa

the delivery